This book deals with behavioral responses of management of firms that make several decisions with respect to production … attained by the firm, as a result of decisions of management, may be different from the maximum which can be achieved. A …

pt. 1. Advertising management fundamentals -- pt. 2. Advertising financial matters -- pt. 3. Advertising business plans … -- pt. 4. Advertising planning -- pt. 5. Advertising budget management -- pt. 6. Advertising management : dealing with … people -- pt. 7. Advertising management decisions -- pt. 8. Advertising management environment -- pt. 9. Managing the future …