Advertising management

Donald W. Jugenheimer and Larry D. Kelley

pt. 1. Advertising management fundamentals -- pt. 2. Advertising financial matters -- pt. 3. Advertising business plans -- pt. 4. Advertising planning -- pt. 5. Advertising budget management -- pt. 6. Advertising management : dealing with people -- pt. 7. Advertising management decisions -- pt. 8. Advertising management environment -- pt. 9. Managing the future of advertising -- pt. 10. Managing yourself.

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Year of publication:	2015
Authors:	Jugenheimer, Donald W.
Other Persons:	Kelley, Larry D. (contributor)
Publisher:	London : Routledge,
Subject:	Werbung \| Advertising \| Werbewirtschaft \| Advertising industry \| Management \| Theorie \| Theory

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Extent:	1 online resource (vii, 222 pages)
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-1-315-70670-2 ; 978-1-317-47763-1 ; 978-1-317-47764-8 ; 978-1-138-17819-9 ; 978-0-7656-2260-0
Other identifiers:	10.4324/9781315706702 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014500150