Fully revised & updated, 'Problems in Marketing' includes over 50 new problems. The text covers a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management

A must-have reference resource for quantitative management researchers, this dictionary contains over 100 entries covering the fundamentals of qualitative methodologies; covering both analysis and implementation

Introduction -- Strategy -- Strategic analysis -- Case study analysis -- Creating the global organisation -- Creating value in a global context -- Emerging economies -- Strategic agility and design -- Business ethics -- Digital strategy -- Small and medium-sized enterprises -- Strategic...

1. Hosting a Successful Metamodern Party: Mixed Methods Management Research on the Web 2.0+; Anna K. Zarada, George G. Panigyrakis and Eugenia Tzoumaka -- 2. Why Consumer Psychology Needs Neurophilosophy; Paul M. W. Hackett and Gordon R. Foxall -- 3. Emotivity and Ephemera Research; Kip Jones --...