Neural correlates of the emotional and symbolic content of brands : a neuroimaging study
Year of publication: |
2012
|
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Authors: | Santos, José Paulo ; Moutinho, Luiz ; Seixas, Daniela ; Brandão, Sofia |
Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 11.2012, 1, p. 69-93
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Subject: | Markenartikel | Brand | Emotion | Konsumentenverhalten | Consumer behaviour | Neuromarketing |
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