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Emphasizing brand heritage : does it work? And how?
Rose, Gregory; Merchant, Altaf; Orth, Ulrich R.; … - In: Journal of business research : JBR 69 (2016) 2, pp. 936-943
Persistent link: https://www.econbiz.de/10011436369
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Shopping experiences in visually complex environments : a self-regulation account
Orth, Ulrich R.; Wirtz, Jochen; Brunner, Amelia - In: Journal of service management 27 (2016) 2, pp. 194-217
Persistent link: https://www.econbiz.de/10011565147
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Can advertisers overcome consumer qualms with virtual reality? : increasing operational transparency through self-guided 360-degree tours
Spielmann, Nathalie; Orth, Ulrich R. - In: Journal of advertising research 61 (2021) 2, pp. 147-163
Persistent link: https://www.econbiz.de/10012642995
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Sports teams heritage : measurement and application in sponsorship
Rose, Mei; Rose, Gregory; Merchant, Altaf; Orth, Ulrich R. - In: Journal of business research : JBR 124 (2021), pp. 759-769
Persistent link: https://www.econbiz.de/10012494017
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Designing for the genders : the role of visual harmony
Nickel, Kristina; Orth, Ulrich R.; Kumar, Minu - In: International journal of research in marketing : IJRM ; … 37 (2020) 4, pp. 697-713
Persistent link: https://www.econbiz.de/10012494711
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Consumer reponse to unethical corporate behavior : a re-examination and extension of the moral decoupling model
Haberstroh, Kristina; Orth, Ulrich R.; Hoffmann, Stefan; … - In: Journal of business ethics : JOBE 140 (2017) 1, pp. 161-173
Persistent link: https://www.econbiz.de/10011632236
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Moral decoupling feels good and makes buying counterfeits easy
Orth, Ulrich R.; Hoffmann, Stefan; Nickel, Kristina - In: Journal of business research : JBR 98 (2019), pp. 117-125
Persistent link: https://www.econbiz.de/10012007221
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Design antecedents of telepresence in virtual service environments
Orth, Ulrich R.; Lockshin, Lawrence S.; Spielmann, Nathalie - In: Journal of service research 22 (2019) 2, pp. 202-218
Persistent link: https://www.econbiz.de/10012007447
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Verticality in product labels and shelves as a metaphorical cue to quality
Machiels, Casparus J. A.; Orth, Ulrich R. - In: Journal of retailing and consumer services 37 (2017), pp. 195-203
Persistent link: https://www.econbiz.de/10011729841
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Multisensory packaging design across cultures
Machiels, Casparus J. A.; Orth, Ulrich R. - In: Multisensory packaging : designing new product experiences, (pp. 287-315). 2019
Persistent link: https://www.econbiz.de/10011959012