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Die Realität der Massenmedien
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760
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Journal of media business studies
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SpringerLink / Bücher
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Technological forecasting & social change : an international journal
12
European journal of political economy
11
Journal of economic behavior & organization : JEBO
11
Advances in media, entertainment, and the arts (AMEA) book series
9
Journal of public economics
9
Research
9
Finance research letters
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International review of financial analysis
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Springer eBook Collection
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Young consumers : insight and ideas for responsible marketers
8
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International review of economics & finance : IREF
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Asia-Pacific journal of accounting & economics : publication of the City University of Hong Kong and National Taiwan University
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De Gruyter handbook of media economics
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Handbook of media economics ; volume 1
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Corporate communications : an international journal
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Digital peripheries : the online circulation of audiovisual content from the small market perspective
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Journal of business ethics : JOBE
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Journal of sport management : the official journal of the North American Society of Sport Management
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Management science : journal of the Institute for Operations Research and the Management Sciences
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The journal of media economics
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Edward Elgar E-Book Archive
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European Sport management quarterly : ESMQ
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ECONIS (ZBW)
813
USB Cologne (EcoSocSci)
4
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1
Media competition and electoral politics
Piolatto, Amedeo
;
Schütt, Florian
- In:
Journal of public economics
130
(
2015
),
pp. 80-93
Persistent link: https://www.econbiz.de/10011433353
Saved in:
2
Advertising decision makers' and consumers' perceptions of media substitutability
Golob, Urša
;
Podnar, Klement
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 798-816
Persistent link: https://www.econbiz.de/10011433666
Saved in:
3
Managing social media use : whither social media guidelines in news organizations?
Opgenhaffen, Michaël
;
Haenens, Leen d'
- In:
JMM : the international journal on media management
17
(
2015
)
4
,
pp. 201-216
Persistent link: https://www.econbiz.de/10011433756
Saved in:
4
Socialjournalism : local news media on Twitter
Meyer, Kelly M.
;
Tang, Tang
- In:
JMM : the international journal on media management
17
(
2015
)
4
,
pp. 241-257
Persistent link: https://www.econbiz.de/10011433790
Saved in:
5
The role of paid, earned, and owned media in building entertainment brands : reminding, informing, and enhancing enjoyment
Lovett, Mitchell J.
;
Staelin, Richard
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
1
,
pp. 142-157
Persistent link: https://www.econbiz.de/10011437765
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6
Competing for attention in social communication markets
Iyer, Ganesh
;
Katona, Zsolt
- In:
Management science : journal of the Institute for …
62
(
2016
)
8
,
pp. 2304-2320
Persistent link: https://www.econbiz.de/10011539518
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7
The impact of communication channels on mobile banking adoption
Huong Thi Thanh Tran
;
Corner, James
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
1
,
pp. 78-109
Persistent link: https://www.econbiz.de/10011540050
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8
Public relations interactions with Wikipedia
Thompson, Gareth
- In:
Journal of communication management : an international …
20
(
2016
)
1
,
pp. 4-20
Persistent link: https://www.econbiz.de/10011540067
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9
Datafication : threat or opportunity for communication in the public sphere?
Holtzhausen, Derina
- In:
Journal of communication management : an international …
20
(
2016
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10011540073
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10
Australian talkback radio prank strategy : a media-made crisis
Ali, Saira
;
Khattab, Umi
- In:
Journal of communication management : an international …
20
(
2016
)
1
,
pp. 56-74
Persistent link: https://www.econbiz.de/10011540081
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