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Carrotmob : a win-win-win approach to creating benefits for consumers, business and society at large
Hutter, Katharina; Hoffmann, Stefan; Mai, Robert - In: Business & society 55 (2016) 7, pp. 1059-1077
Persistent link: https://www.econbiz.de/10011560702
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Too cold to be skeptical : how ambient temperature moderates the effects of csr communication
Lasarov, Wassili; Mai, Robert; Krause, Jan S.; Schmidt, … - In: Ecological economics : the transdisciplinary journal of … 183 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012888329
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When drivers become inhibitors of organic consumption : the need for a multistage view
Mai, Robert; Hoffmann, Stefan; Balderjahn, Ingo - In: Journal of the Academy of Marketing Science 49 (2021) 6, pp. 1151-1174
Persistent link: https://www.econbiz.de/10012659707
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The backfire effect of sustainable social cues : new evidence on social moral licensing
Lasarov, Wassili; Mai, Robert; Hoffmann, Stefan - In: Ecological economics : the transdisciplinary journal of … 195 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013253970
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Digitalization as solution to environmental problems? : when users rely on augmented reality-recommendation agents
Joerß, Tom; Hoffmann, Stefan; Mai, Robert; Akbar, Payam - In: Journal of business research : JBR 128 (2021), pp. 510-523
Persistent link: https://www.econbiz.de/10012494479
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Counter-arguing as barriers to environmentally motivated consumption reduction : a multi-country study
Lasarov, Wassili; Mai, Robert; García-de-Frutos, Nieves; … - In: International journal of research in marketing : IJRM ; … 36 (2019) 2, pp. 281-305
Persistent link: https://www.econbiz.de/10012063329
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The influence of extrinsic product attributes on consumers' food decisions : review and network analysis of the marketing literature
Hoffmann, Nils Christian; Symmank, Claudia; Mai, Robert; … - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 9/10, pp. 888-915
Persistent link: https://www.econbiz.de/10012292961
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Ethical products = less strong : how explicit and implicit reliance on the lay theory affects consumption behaviors
Mai, Robert; Hoffmann, Stefan; Lasarov, Wassili; Buhs, Arne - In: Journal of business ethics : JOBE 158 (2019) 3, pp. 659-677
Persistent link: https://www.econbiz.de/10012058507
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Under which conditions are consumers ready to boycott or buycott? : the roles of hedonism and simplicity
Hoffmann, Stefan; Balderjahn, Ingo; Seegebarth, Barbara; … - In: Ecological economics : the transdisciplinary journal of … 147 (2018), pp. 167-178
Persistent link: https://www.econbiz.de/10011989661
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Hungry bellies have no ears : how and why hunger inhibits sustainable consumption
Hoffmann, Stefan; Mai, Robert; Lasarov, Wassili; … - In: Ecological economics : the transdisciplinary journal of … 160 (2019), pp. 96-104
Persistent link: https://www.econbiz.de/10012169461