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Multimodale Erlebnisvermittlung am Point of Sale : Eine verhaltenswissenschaftliche Analyse unter besonderer Berücksichtigung der Wirkungen von Musik und Duft
Salzmann, Ralph (contributor) - 2007
Der stationäre Einzelhandel steckt in Zeiten extremer Wettbewerbsverschärfung in einer tiefen Krise. Eine Profilierung über die Elemente Sortiment und Preis gestaltet sich als schwierig und die Möglichkeiten des Visual Merchandising sind nahezu ausgeschöpft. Die multimodale...
Persistent link: https://www.econbiz.de/10013516739
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Management and effects of in-store promotional displays
Çetin, Oğuz; Mersereau, Adam J.; Parlaktürk, Ali K. - In: Manufacturing & service operations management : M & SOM 22 (2020) 3, pp. 481-494
Persistent link: https://www.econbiz.de/10012242921
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How product-environment brightness contrast and product disarray impact consumer choice in retail environments
Reynolds-McIlnay, Ryann; Morrin, Maureen; Nordfält, Jens - In: Journal of retailing 93 (2017) 3, pp. 266-282
Persistent link: https://www.econbiz.de/10011744775
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Inside-outside : using eye-tracking to investigate search-choice processes in the retail environment
Huddleston, Patricia T.; Behe, Bridget K.; Driesener, Carl - In: Journal of retailing and consumer services 43 (2018), pp. 85-93
Persistent link: https://www.econbiz.de/10011883164
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Assessing the sales effectiveness of differently located endcaps in a supermarket
Tan, Pei Jie; Corsi, Armando; Cohen, Justin; Sharp, Anne; … - In: Journal of retailing and consumer services 43 (2018), pp. 200-208
Persistent link: https://www.econbiz.de/10011883199
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What do we know about in-store marketing?
Ford, John B. - In: Journal of advertising research 58 (2018) 2, pp. 131-132
Persistent link: https://www.econbiz.de/10011884958
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The impact of in-store inspirational (vs. deal-oriented) communication on spending : the importance of activating consumption goal completion
Grewal, Dhruv; Ahlbom, Carl-Philip; Noble, Stephanie M.; … - In: Journal of marketing research 60 (2023) 6, pp. 1071-1094
Persistent link: https://www.econbiz.de/10014427276
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Longitudinal analysis versus cross-sectional analysis in assessing the factors influencing shoppers' impulse purchase behavior : do the store ambience and salesperson interactions...
Katakam, Bharath Shashanka; Bhukya, Ramulu; … - In: Journal of retailing and consumer services 61 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10012581927
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The influence of visual merchandising on store patronage in the fast-fashion stores in Indonesia : the role of shopping value and self-congruity
Daraninggar, Ogi Dhaneswari; Wijaya, Serli; Semuel, Hatane - In: Gadjah Mada international journal of business 22 (2020) 3, pp. 232-249
Persistent link: https://www.econbiz.de/10012519121
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Large-scale retailers, digital media and in-store communications
Riboldazzi, Sabina; Capriello, Antonella - In: Strategic corporate communication in the digital age, (pp. 145-160). 2021
Persistent link: https://www.econbiz.de/10012491525