Sales effects of in-store radio advertising
Year of publication: |
2012
|
---|---|
Authors: | Areni, Charles Scott ; Miller, Rohan |
Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 18.2012, 4, p. 285-295
|
Subject: | Werbemusik | Advertising music | Ladengestaltung | Store design | Verkaufsförderung | Sales promotion | Konsumentenverhalten | Consumer behaviour |
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