Sales effects of in-store radio advertising
Charles S. Areni and Rohan Miller
| Year of publication: |
2012
|
|---|---|
| Authors: | Areni, Charles Scott ; Miller, Rohan |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 18.2012, 4, p. 285-295
|
| Subject: | Werbemusik | Advertising music | Ladengestaltung | Store design | Verkaufsförderung | Sales promotion | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009627460