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Marketing research on product-harm crises : a review, managerial implications, and an agenda for future research

Cleeren, Kathleen; Dekimpe, Marnik G.; Heerde, Harald J. van - In: Journal of the Academy of Marketing Science 45 (2017) 5, pp. 593-615

Persistent link: https://www.econbiz.de/10011772265

The impact of the business cycle on service providers : insights from international tourism

Dekimpe, Marnik G.; Peers, Yuri; Heerde, Harald J. van - In: Journal of service research : JSR 19 (2016) 1, pp. 22-38

Persistent link: https://www.econbiz.de/10011433131

Marketing budget allocation across countries : the role of international business cycles

Peers, Yuri; Heerde, Harald J. van; Dekimpe, Marnik G. - In: Marketing science : the marketing journal of the … 36 (2017) 5, pp. 792-809

Persistent link: https://www.econbiz.de/10011760408

Retailing in times of soaring inflation : what we know, what we don't know, and a research agenda

Dekimpe, Marnik G.; Heerde, Harald J. van - In: Journal of retailing 99 (2023) 3, pp. 322-336

Persistent link: https://www.econbiz.de/10014461655

Household and retail panel data in retailing research : time for a renaissance?

Heerde, Harald J. van; Dekimpe, Marnik G. - In: Journal of retailing 100 (2024) 1, pp. 104-113

Persistent link: https://www.econbiz.de/10014527097

Looking ahead : ANZMAC's pivotal role for marketing scholars downunder

Heerde, Harald J. van - In: Australasian marketing journal : AMJ ; official journal … 31 (2023) 3, pp. 196-198

Persistent link: https://www.econbiz.de/10014321864

The impact of pre- and post-launch publicity and advertising on new product sales

Burmester, Alexa B.; Becker, Jan U.; Heerde, Harald J. van - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 408-417

Persistent link: https://www.econbiz.de/10011428886

Driving online and offline sales : the cross-channel effects of digital versus traditional advertising

Dinner, Isaac M.; Heerde, Harald J. van; Neslin, Scott A. - 2011 - Rev.

Today's marketing environment is characterized by a surge in multichannel shopping and ever more choice in advertising channels. This requires firms to understand how both digital and traditional advertising drive sales within the same channel (e.g., digital advertising affecting online sales)...

Persistent link: https://www.econbiz.de/10009626237

Robust optimization of the 0-1 knapsack problem : balancing risk and return in assortment optimization

Rooderkerk, Robert P.; Heerde, Harald J. van - In: European journal of operational research : EJOR 250 (2016) 3, pp. 842-854

Persistent link: https://www.econbiz.de/10011445338

How promotions work: ScanPro-based evolutionary model building

Heerde, Harald J. van; Leeflang, Peter; Wittink, Dick R. - In: Schmalenbach business review : sbr 54 (2002) 3, pp. 198-220

Persistent link: https://www.econbiz.de/10001678866