Part I . FRANCHISE Networks -- Innovation and Plural Form -- Peer Trust in Franchise Networks -- Business Model Innovation in Franchising -- Organizational Innovation and Microfranchising -- Competitive Advantage through CSR -- Institutional Influences and Competitiveness -- Principles of Fair...

The design and management of interfirm networks has become a very important research field both in economics and management in the last two decades. The current book presents new theoretical perspectives and empirical results on the design and management of franchise networks, cooperatives,...

Purpose: Although previous research has examined the role of franchising for the economic development of countries, no empirical study to date has investigated the importance of franchising for social, infrastructural, and institutional development. The authors address...