This book presents state-of-the-art research into the application of information and communication technologies to travel and tourism. The range of topics covered is broad, encompassing digital marketing and social media, mobile computing and web design, semantic technologies and recommender...

Part I: Website Communication -- Part II: Social Media & User Generated Contents -- Part III: Online Travel Reviews -- Part IV: Mobile Systems & Pervasive Communication -- Part V: Semantic Technology & Recommender Systems -- Part VI: Augmented Realty and Virtual Realty -- Part VII: eLearning &...

Increasing internet use to access information and book trips significantly impacts the tourism industry and calls attention to learn more about website performance and evaluation. Specifically, how do tourists interact with websites? Which websites transform travelers into repeat visitors? Most...

This book presents the latest research into the application of information and communication technologies within the travel and tourism sectors. Readers will find insightful contributions on a wide range of topics, including digital marketing, social media and online travel reviews, mobile...