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Mission • Money • Merit: Using the Portfolio Approach to Drive Nonprofit Performance

Krug, Kersti; Weinberg, Charles B. - In: Foundations and Trends(R) in Marketing 6 (2012) 3–4, pp. 151-326

Nonprofit organizations are continually faced with the challenge of where to allocate their limited funds and other resources across the diverse range of programs that they offer. Rather than examining each program separately, nonprofits should view their activities as a portfolio of programs....

Persistent link: https://www.econbiz.de/10010693766

Of video games, music, movies, and celebrities

Eliashberg, Jehoshua; Hennig-Thurau, Thorsten; … - In: International journal of research in marketing : IJRM ; … 33 (2016) 2, pp. 241-245

Persistent link: https://www.econbiz.de/10011527063

Measurement of interactions in non-linear marketing models : the effect of critics' ratings and consumer sentiment on movie demand

Dhar, Tirtha; Weinberg, Charles B. - In: International journal of research in marketing : IJRM ; … 33 (2016) 2, pp. 392-408

Persistent link: https://www.econbiz.de/10011527112

Technological change and managerial challenges in the movie theater industry

Weinberg, Charles B.; Otten, Cord; Orbach, Barak; … - In: Journal of cultural economics 45 (2021) 2, pp. 239-262

Persistent link: https://www.econbiz.de/10012545754

Third-party signals and sales to expert-agent buyers : quality indicators in the contemporary visual arts market

Kackovic, Monika; Bun, Maurice J. G.; Weinberg, Charles B. - In: International journal of research in marketing : IJRM ; … 37 (2020) 3, pp. 587-601

Persistent link: https://www.econbiz.de/10012494705

Sensor data and behavioral tracking : does usage-based auto insurance benefit drivers?

Soleymanian, Miremad; Weinberg, Charles B.; Zhu, Ting - In: Marketing science : the marketing journal of the … 38 (2019) 1, pp. 21-43

Persistent link: https://www.econbiz.de/10011999545

The competitive implications of a "no-haggle" pricing strategy when others negotiate : findings from a natural experiment

Zeng, Xiaohua; Dasgupta, Srabana; Weinberg, Charles B. - In: International journal of research in marketing : IJRM ; … 33 (2016) 4, pp. 907-923

Persistent link: https://www.econbiz.de/10011634102

An empirical study of uniform and differential pricing in the movie theatrical market

Ho, Jason Y. C.; Liang, Yitian; Weinberg, Charles B.; … - In: Journal of marketing research : JMR 55 (2018) 3, pp. 414-431

Persistent link: https://www.econbiz.de/10011878752

The sleepy consumer and variety seeking

Huang, Zhongqiang Tak; Liang, Yitian; Weinberg, Charles B. - In: Journal of marketing research 56 (2019) 2, pp. 179-196

Persistent link: https://www.econbiz.de/10012177295

When red means go : non-normative effects of red under sensation seeking

Mehta, Ravi; Demmers, Joris; Dolen, Willemijn M. van; … - In: Journal of consumer psychology : JCP : the official … 27 (2017) 1, pp. 91-97

Persistent link: https://www.econbiz.de/10011771833