This paper develops and clarifies social intrapreneurship theory by examining the “how” of effective intrapreneurial championing. More specifically, the authors consider the following research question: How does the manner in which middle managers frame sustainable practices influence...

Purpose: The purpose of this paper is to build theory concerning the role of discourse in strategic renewal and green knowledge management. Design/methodology/approach: The approach entails an application of discourse theory to the strategy process literature, a review of the knowledge...

Purpose: The purpose of this paper is to examine the rhetorical strategies used by organizations in support of propriety judgments concerning their products. Design/methodology/approach: The approach taken entails discourse and rhetorical analysis of texts produced by leading firms in the...

Purpose: The purpose of this paper is to consider how the dimensions of entrepreneurial orientation (EO) may support or diminish the creation of social value. Design/methodology/approach: The approach applies Lumpkin and Dess’s multidimensional conceptualization of EO to the growing body of...