Singhapakdi, Anusorn; Vitell, Scott J.; Leelakulthanit, … - In: International Marketing Review 11 (1994) 6, pp. 65-78
Moral philosophers and marketing ethicists generally agree that variations in moral judgements exist between different cultures. Compares American marketers with Thai marketers with respect to their moral philoso‐phies, ethical perceptions, and ethical judgements. The results based on a survey...