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Segmentation, environmental identity and stages of change : An application to a wildlife trust

Wells, Victoria K.; Forbes, Sarah; Powell, Madeline; … - In: Business Strategy and the Environment 31 (2021) 3, pp. 934-949

Persistent link: https://www.econbiz.de/10012808180

Sustainable Luxury Marketing : A Synthesis and Research Agenda

Athwal, Navdeep; Wells, Victoria K.; Carrigan, Marylyn; … - In: International Journal of Management Reviews 21 (2019) 4, pp. 405-426

Persistent link: https://www.econbiz.de/10012090886

Segmentation, environmental identity and stages of change : an application to a wildlife trust

Wells, Victoria K.; Forbes, Sarah; Powell, Madeline; … - In: Business strategy and the environment 31 (2022) 3, pp. 934-949

Persistent link: https://www.econbiz.de/10013164440

Science "fact" and science "fiction"? : homophilous communication in high-technology B2B selling

Dean, Andrew Kristoffer; Ellison, Nicholas; Wells, … - In: Journal of marketing management : MM 33 (2017) 9/10, pp. 764-788

Persistent link: https://www.econbiz.de/10011746390

Research handbook on employee pro-environmental behaviour

Wells, Victoria K. (ed.); Gregory-Smith, Diana (ed.); … - 2018

Contents: 1. Introduction / Victoria K. Wells, Diana Gregory-Smith and Danae Manika -- 2. Multiple domains and categories of employee green behaviours: more than conservation / Deniz S. Ones, Brenton M. Wiernik, Stephan Dilchert and Rachael M. Klein -- 3. Green human resources management /...

Persistent link: https://www.econbiz.de/10012492479

What we do know and don't know about marketing communications on mature consumers

Yannopoulou, Natalia; Manika, Danae; Koblarp Chandrasapth; … - In: European journal of marketing 57 (2023) 8, pp. 1969-1995

Persistent link: https://www.econbiz.de/10014342188

"I’d never cook it now" : an exploration of intergenerational transference and its role in facilitating family food sustainability

Carrigan, Marylyn; Wells, Victoria K.; Athwal, Navdeep - In: European journal of marketing 57 (2023) 5, pp. 1352-1379

Persistent link: https://www.econbiz.de/10014252294

The role of shared e-micromobility in sustainable transportation

Lin, Xiao; Wells, Victoria K. - In: Research handbook on ethical consumption : contemporary …, (pp. 347-365). 2023

Persistent link: https://www.econbiz.de/10014330925

Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour

Carrigan, Marylyn (ed.); Wells, Victoria K. (ed.); … - 2023

"Presenting a contemporary reflection on ethical and sustainable consumption, this insightful Research Handbook explores the challenges and complexities of living an ethical and sustainable life, and for the researchers who study them. Featuring cutting-edge, multidisciplinary research from...

Persistent link: https://www.econbiz.de/10014287416

Foxall, Gordon R.; Yan, Ji; Oliveira-Castro, Jorge M.; … - In: Journal of Business Research 66 (2013) 1, pp. 73-81

The marketing literature generally supports the view that price elasticity varies from product/brand to product/brand, influential work by Ehrenberg and England (1990) suggests that elasticities show little variation even when prices themselves are changing. The paper reports an investigation of...

Persistent link: https://www.econbiz.de/10010603351