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Exploring the impact of online graphic narratives in consumer health promotion : a type 2 diabetes study

Luna-Nevarez, Cuauhtemoc - In: Health marketing quarterly 38 (2021) 4, pp. 315-333

Persistent link: https://www.econbiz.de/10012802284

The rise of the virtual reality (VR) marketplace : exploring the antecedents and consequences of consumer attitudes toward v-commerce

Luna-Nevarez, Cuauhtemoc; McGovern, Enda F. - In: Journal of internet commerce 20 (2021) 2, pp. 167-194

Persistent link: https://www.econbiz.de/10012514127

An application of virtual reality in education : can this technology enhance the quality of students' learning experience?

McGovern, Enda F.; Moreira, Gerardo; Luna-Nevarez, … - In: Journal of education for business 95 (2020) 7, pp. 490-496

Persistent link: https://www.econbiz.de/10012292847

Utilizing mobile devices to enrich the learning style of students

McGovern, Enda F.; Luna-Nevarez, Cuauhtemoc; Baruca, Arne - In: Journal of education for business 92 (2017) 2, pp. 89-95

Persistent link: https://www.econbiz.de/10011735784

"Showrooming" in consumer electronics retailing : an empirical study

Rejón-Guardia, Francisco; Luna-Nevarez, Cuauhtemoc - In: Journal of internet commerce 16 (2017) 2, pp. 174-201

Persistent link: https://www.econbiz.de/10011804473

Transforming Health Care: Empowering Therapeutic Communities through Technology-Enhanced Narratives

Tian, Kelly; Sautter, Pookie; Fisher, Derek; Fischbach, … - In: Journal of Consumer Research 41 (2014) 2, pp. 237-237

Health technology innovations continue to revolutionize health care delivery but simultaneously challenge the design of services that do not marginalize human participation in the creation of value in the health care delivery process. This research recruited persons living with chronic disease...

Persistent link: https://www.econbiz.de/10010797523