Yan, Ruoh‐Nan; Yurchisin, Jennifer; … - In: International Journal of Retail & Distribution Management 39 (2011) 5, pp. 346-362
Purpose – The purpose of this paper is twofold. First, this study aims to understand whether and how sales employee clothing style would influence consumers' perceptions of store image through their expectations of service quality. Second, this study hopes to uncover how fashion orientation...