This article explores the inter-relationship between the two dimensions of a web site—web site interactivity and customer outcomes. The study investigates how web site interactivity leads to positive customer outcomes in the context of Internet Banking web sites. Navigation structure and...

Internet Banking is an example of B2C business model, where transactions can be carried out without visiting the bank branch physically. The objective of the empirical study is to identify the dimensions and their impact on the adoption of Internet Banking on the various adopter categories. In...

Purpose: Before introducing new products, companies make announcements regarding the launch of the product which influences stock market yields of the announcing companies. Information content of the new product announcement has never been an exclusive focused stream of research. Therefore, an...