Antecedents of consumer preference for information sources for acquiring corporate information
Mandeep Kaur Ghuman (University Business School, Guru Nanak Dev University, Amritsar, India), Bikram Jit Singh Mann (University Business School, Guru Nanak Dev University, Amritsar, India)
| Year of publication: |
2015
|
|---|---|
| Authors: | Kaur Ghuman, Mandeep ; Mann, Bikram Jit Singh |
| Published in: |
Corporate reputation review : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1363-3589, ZDB-ID 2119854-8. - Vol. 18.2015, 4, p. 353-371
|
| Subject: | consumer expertise | corporate branding | information sources | involvement | need for cognition | purchase situation risk | Konsumentenverhalten | Consumer behaviour | Informationsverhalten | Information behaviour | Kognition | Cognition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/crr.2015.20 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011476444