Nimri, Rawan; Patiar, Anoop; Jin, Xin - In: Consumer Behavior in Tourism and Hospitality 17 (2022) 3, pp. 249-263
Purpose Research in consumer behaviour in the pro-environmental hospitality domain is limited. Furthermore, the efficiency of interventions using pictorial elements, with positive and negative framing, to influence travellers' intentions (INTs) to book green accommodation remains scarcely...