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Understanding branded flash mobs : the nature of the concept, stakeholder motivations, and avenues for future research

Grant, Philip Stanley - In: Journal of marketing communications 22 (2016) 4, pp. 349-366

Persistent link: https://www.econbiz.de/10011612585

No joke : understanding public sentiment toward selling and salespeople through cartoon analysis

Wiid, Ria; Grant, Philip Stanley; Mills, Adam J.; Pitt, … - In: Marketing theory 16 (2016) 2, pp. 171-193

Persistent link: https://www.econbiz.de/10011495060

Deal of the day : analysing purchase frequency-based subscriber segmentation

Boon, Edward; Ofek, Nir - In: International journal of market research : JMRS ; the … 58 (2016) 1, pp. 95-118

Persistent link: https://www.econbiz.de/10011472561

Does getting along matter? : tourist-tourist rapport in guided group activities

Lee, Linda W.; Boon, Edward; McCarthy, Ian P. - In: Tourism management : research, policies, practice 87 (2021), pp. 1-15

Persistent link: https://www.econbiz.de/10012648442

Seeking funding in order to sell : crowdfunding as a marketing tool

Brown, Terrence E.; Boon, Edward; Pitt, Leyland F. - In: Business horizons 60 (2017) 2, pp. 189-195

Persistent link: https://www.econbiz.de/10011653644

Consumer generated brand extensions : definition and response strategies

Boon, Edward; Grant, Philip; Kietzmann, Jan - In: The journal of product & brand management 25 (2016) 4, pp. 337-344

Persistent link: https://www.econbiz.de/10011607040

How blockchain technologies impact your business model

Morkunas, Vida J.; Paschen, Jeannette; Boon, Edward - In: Business horizons 62 (2019) 3, pp. 295-306

Persistent link: https://www.econbiz.de/10012024115

Consumer generated brand extensions: definition and response strategies

Boon, Edward; Grant, Philip; Kietzmann, Jan - In: Journal of Product & Brand Management 25 (2016) 4, pp. 337-344

Purpose Sometimes consumers express their enthusiasm for a brand by creating brand extensions, products or services in new categories that are closely affiliated with the “parent” brand. This paper aims to examine the positive or negative impact that consumer-generated brand extensions...

Persistent link: https://www.econbiz.de/10014897105