//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Impact of celebrity endorser's...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
7,349
Markenführung
6,905
Consumer behaviour
6,701
Konsumentenverhalten
6,483
Brand image
5,204
Markenimage
4,896
Advertising
4,405
Werbung
3,330
Werbewirkung
2,887
Advertising effects
2,877
Brand
2,671
Markenartikel
2,619
Online-Marketing
2,138
Internet marketing
2,135
Relationship marketing
1,702
Social Web
1,689
Social web
1,689
Beziehungsmarketing
1,688
Credibility
1,213
Glaubwürdigkeit
1,055
Marketing management
807
Marketingmanagement
796
Luxury goods
633
Luxusgüter
630
Emotion
617
Theory
601
Theorie
596
advertising
574
Customer satisfaction
564
Marketing
553
Tourismusmarketing
544
Tourism marketing
543
Kundenzufriedenheit
541
Viral marketing
540
Virales Marketing
540
Designation of origin
501
Herkunftsbezeichnung
501
Markenpolitik
485
Brand loyalty
446
Retail trade
441
more ...
less ...
Online availability
All
Undetermined
Free
7,914
Type of publication
All
Article
13,588
Book / Working Paper
1,605
Journal
5
Type of publication (narrower categories)
All
Article in journal
10,896
Aufsatz in Zeitschrift
10,896
research-article
1,015
Aufsatz im Buch
612
Book section
612
Hochschulschrift
227
Arbeitspapier
195
Working Paper
195
Graue Literatur
192
Non-commercial literature
192
review-article
178
Aufsatzsammlung
162
Conference paper
148
Konferenzbeitrag
148
review
147
conceptual-paper
90
case-report
76
non-article
68
viewpoint
65
Collection of articles of several authors
61
Sammelwerk
61
Thesis
51
Konferenzschrift
41
Case study
32
Fallstudie
32
Lehrbuch
26
Textbook
12
Handbook
6
Handbuch
6
Conference proceedings
4
Systematic review
4
Wörterbuch
4
technical-paper
4
Übersichtsarbeit
4
Bibliografie enthalten
3
Bibliography included
3
Interview
3
Ratgeber
3
Bibliografie
2
Festschrift
2
more ...
less ...
Language
All
English
13,970
German
728
Undetermined
494
French
5
Spanish
4
Italian
2
Polish
1
Portuguese
1
more ...
less ...
Author
All
Septianto, Felix
40
Melewar, T. C.
38
Eisend, Martin
37
Loureiro, Sandra Maria Correia
34
Foroudi, Pantea
32
Bang, Nguyen
31
Burmann, Christoph
31
Phau, Ian
30
Pelsmacker, Patrick de
29
Dens, Nathalie
28
Han, Heesup
28
Taylor, Charles Raymond
28
Hudders, Liselot
27
Ko, Eunju
27
Baumgarth, Carsten
25
Gupta, Suraksha
24
Guzman, Francisco
24
Japutra, Arnold
23
Khan, Imran
23
Iglesias, Oriol
22
Paul, Justin
22
Yoon, Sukki
22
Kitchen, Philip J.
21
Ford, John B.
20
Rahman, Zillur
20
Thaichon, Park
20
Diamantopoulos, Adamantios
19
Dwivedi, Yogesh Kumar
19
Esch, Franz-Rudolf
19
Hollebeek, Linda D.
19
Huh, Jisu
19
Langner, Tobias
19
Romaniuk, Jenni
19
Sarkar, Abhigyan
19
Errichiello, Oliver Carlo
18
Gierl, Heribert
18
Giraldi, Janaina de Moura Engracia
18
Ilicic, Jasmina
18
Johnson, Lester W.
18
King, Ceridwyn
18
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
143
C.E.P.R. Discussion Papers
81
National Bureau of Economic Research
16
IGI Global
14
Springer International Publishing
10
Edward Elgar Publishing
9
NetLibrary, Inc
9
Springer Gabler <Firma>
9
OECD
6
Technische Universität Braunschweig
6
Peter Lang GmbH
4
Organisation for Economic Co-operation and Development
3
Springer-Verlag GmbH
3
Bundesvereinigung City- und Stadtmarketing Deutschland
2
Christian-Albrechts-Universität zu Kiel
2
De Gruyter Oldenbourg
2
Economics Department, Organisation de Coopération et de Développement Économiques (OCDE)
2
Information Resources Management Association
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Palgrave Macmillan <Firma>
2
Springer VS
2
World Bank
2
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Albert-Ludwigs-Universität Freiburg
1
American Marketing Association
1
Berkeley Electronic Press
1
Charitable Fund (London, England)
1
DerMarkentag <Veranstaltung> <8., 2021, Online>
1
European Advertising Academy
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Goethe-Universität Frankfurt am Main
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Haufe-Lexware GmbH & Co. KG
1
Helmut-Schmidt-Universität
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
ICORIA <16., 2017, Gent>
1
ICORIA <17., 2018, Valencia>
1
ICORIA <18., 2019, Krems>
1
more ...
less ...
Published in...
All
Journal of business research : JBR
700
SpringerLink / Bücher
409
Journal of retailing and consumer services
394
The journal of brand management : an international journal
293
International journal of advertising : the review of marketing communications
256
The journal of product & brand management
253
Journal of Product & Brand Management
221
European Journal of Marketing
217
Journal of marketing communications
203
Journal of advertising research
202
Journal of advertising
178
Journal of Consumer Marketing
175
Strategic Direction
161
Journal of promotion management : innovations in planning and applied research
158
International journal of advertising : the quarterly review of marketing communications
138
International journal of hospitality management
130
Psychology & marketing
117
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
114
Tourism management : research, policies, practice
113
Asia Pacific journal of marketing and logistics
112
Springer eBook Collection
104
International journal of internet marketing and advertising : IJIMA
101
Marketing intelligence & planning
99
Journal of strategic marketing
96
Industrial marketing management : the international journal for industrial and high-tech firms
90
Journal of advertising : official publication of the American Academy of Advertising
89
Journal of international consumer marketing
88
Journal of promotion management : JPM
87
Young Consumers
87
Journal of travel and tourism marketing
84
Research
84
CEPR Discussion Papers
81
Journal of marketing management : JMM ; journal of the Academy of Marketing
81
European journal of marketing : EJM
80
International Marketing Review
78
Marketing letters : a journal of research in marketing
78
Marketing Science
77
Journal of marketing
74
Marketing Intelligence & Planning
70
Discussion paper / Centre for Economic Policy Research
69
more ...
less ...
Source
All
ECONIS (ZBW)
13,031
Other ZBW resources
1,668
RePEc
494
USB Cologne (EcoSocSci)
4
BASE
1
Showing
1
-
10
of
15,198
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Effects of celebrity, social media influencer, and peer endorsements on consumer responses toward a celebrity-owned brand : the role of source
credibility
and congruency
Tian, Shiyun
;
Li, Jo Yun
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 133-161
Persistent link: https://www.econbiz.de/10014318186
Saved in:
2
Understanding celebrity trust and its effects on other
credibility
and image constructs : a qualitative approach
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 247-262
Persistent link: https://www.econbiz.de/10012666334
Saved in:
3
Examining the effects of celebrity trust on
advertising
credibility
, brand
credibility
and corporate
credibility
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 472-488
Persistent link: https://www.econbiz.de/10012238107
Saved in:
4
Exploring the influence of celebrity
credibility
on brand attitude, advertisement attitude and purchase intention
Singh, Ramendra Pratap
;
Banerjee, Neelotpaul
- In:
Global business review
19
(
2018
)
6
,
pp. 1622-1639
Persistent link: https://www.econbiz.de/10011982928
Saved in:
5
Uncovering the power of natural endorsements : a comparison with celebrity-endorsed
advertising
and product placements
Russell, Cristel Antonia
;
Rasolofoarison, Dina
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011799718
Saved in:
6
An integrated model of congruence and
credibility
in celebrity endorsement
Lee, Jung-Sook
;
Chang, Hua
;
Zhang, Lingling
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1358-1381
Persistent link: https://www.econbiz.de/10013417502
Saved in:
7
Green
advertising
: examining the role of celebrity's
credibility
using sem approach
Kumar, Rakesh
;
Tripathi, Vibhuti
- In:
Global business review
23
(
2022
)
2
,
pp. 440-459
Persistent link: https://www.econbiz.de/10013256847
Saved in:
8
Building brand awareness : the role of celebrity endorsement in advertisements
Rahman, Rehenuma
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
4
,
pp. 363-384
Persistent link: https://www.econbiz.de/10011962791
Saved in:
9
The impact of celebrity expertise on
advertising
effectiveness : the mediating role of celebrity brand fit
Thomas, Tijo
;
Johnson, Johney
- In:
Vision : the journal of business perspective
21
(
2017
)
4
,
pp. 367-374
Persistent link: https://www.econbiz.de/10011833558
Saved in:
10
The effect of celebrity trustworthiness on endorsement effectiveness : a comparison of congruence and hybrid model
Thomas, Tijo
;
Johnson, Johney
- In:
Vision : the journal of business perspective
23
(
2019
)
3
,
pp. 275-286
Persistent link: https://www.econbiz.de/10012161657
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->