Pitardi, Valentina; Wirtz, Jochen; Paluch, Stefanie; … - In: Journal of Service Management 33 (2021) 2, pp. 389-414
Purpose: Extant research mainly focused on potentially negative customer responses to service robots. In contrast, this study is one of the first to explore a service context where service robots are likely to be the preferred service delivery mechanism over human frontline employees....