Plotkin, Sidney - In: Journal of Historical Research in Marketing 6 (2014) 4, pp. 501-522
Purpose – The purpose of this essay is to argue that, for Veblen, the contribution of advertising to mature business … consumption. One must turn to Veblen’s later writings on the business system to find an analysis of advertising within oligopoly … social needs in efficient ways. To ward off such challenges, business developed a two-prong approach to perpetuate scarcity …