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An integrative model of consum...
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Consumer behaviour
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Duarte, Paulo
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Journal of retailing and consumer services
3
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2
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The mismatch between undergraduate marketing education and employers' requirements in Portugal
Estima, Ana
;
Duarte, Paulo
- In:
Global perspectives on contemporary marketing education
,
(pp. 18-36)
.
2016
Persistent link: https://www.econbiz.de/10011483045
Saved in:
2
The value of textual haptic information in online clothing shopping
Rodrigues, Tomé
;
Silva, Susana C.
;
Duarte, Paulo
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 88-102
Persistent link: https://www.econbiz.de/10011703065
Saved in:
3
A mixed methods UTAUT2-based approach to assess mobile health adoption
Duarte, Paulo
;
Pinho, José Carlos
- In:
Journal of business research : JBR
102
(
2019
),
pp. 140-150
Persistent link: https://www.econbiz.de/10012103949
Saved in:
4
Evidence of a glocal marketing strategy : a case study in the Brazilian telecommunication market
Duarte, Paulo
;
Yamasaki, Viviane
;
Rocha, Thelma Valéria
; …
- In:
International journal of business excellence
19
(
2019
)
3
,
pp. 364-380
Persistent link: https://www.econbiz.de/10012145758
Saved in:
5
How convenient is it? : delivering online shopping convenience to enhance customer satisfaction and encourage e-WOM
Duarte, Paulo
;
Silva, Susana C.
;
Ferreira, Margarida …
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 161-169
Persistent link: https://www.econbiz.de/10011904358
Saved in:
6
Suggestions for international research using electronic surveys
Silva, Susana C.
;
Duarte, Paulo
- In:
The marketing review
14
(
2014
)
3
,
pp. 297-309
Persistent link: https://www.econbiz.de/10011444928
Saved in:
7
How diverse are residents' perceptions of wine tourism impacts in three Portuguese wine routes? : the role of involvement with tourism, wine production and destination life-cycle s...
Eusébio, Celeste
;
Carneiro, Maria João
;
Figueiredo, …
- In:
International journal of wine business research
35
(
2023
)
2
,
pp. 298-321
Persistent link: https://www.econbiz.de/10014335851
Saved in:
8
Need-for-touch and online purchase propensity : a comparative study of Portuguese and Chinese consumers
Duarte, Paulo
;
Silva, Susana C.
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012269045
Saved in:
9
How permeable to cause-related marketing are millennials?
Silva, Susana C.
;
Duarte, Paulo
;
Marinho, Ana Filipa Lopes
- In:
International review on public and non-profit marketing
18
(
2021
)
3
,
pp. 335-360
Persistent link: https://www.econbiz.de/10012617321
Saved in:
10
Cause-related marketing in online environment : the role of brand-cause fit, perceived value, and trust
Silva, Susana C.
;
Duarte, Paulo
;
Machado, Joana César
; …
- In:
International review on public and non-profit marketing
17
(
2020
)
2
,
pp. 135-157
Persistent link: https://www.econbiz.de/10012292817
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