Need-for-touch and online purchase propensity : a comparative study of Portuguese and Chinese consumers
Paulo Duarte, Susana Costa e Silva
| Year of publication: |
2020
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|---|---|
| Authors: | Duarte, Paulo ; Silva, Susana C. |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 55.2020, p. 1-8
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| Subject: | Chinese | Consumer behavior | Cultural diversity | Haptic information | Need-for-touch | Online purchase propensity | Portuguese | Konsumentenverhalten | Consumer behaviour | China | Portugal | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2020.102122 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012269045