Several models have been proposed to express customer preference variation. In this paper, we express it not by customer segmentation but by latent class. Not only decision-making factors but also decision-making processes differ according to the class. We propose a service-choice behaviour...

The analysis of their responses revealed a certain degree of satisfaction of many of the Islamic bank's facilities and products. The respondents expressed their dissatisfaction with some of the Islamic bank's services. Although the respondents indicated that they are aware of a number of...

The paper focuses on the application of additive measurement models with latent variables into the analysis of customer preferences' structure. The patient choices refer, in this case, to ambulatory healthcare market. The background of the analysis is the changing attitude towards patients as...