An approach to prioritize customer-based, cost-effective service enhancements
Year of publication: |
October 2015
|
---|---|
Authors: | Srinivasan, V. ; Shainesh, G. ; Sharma, Anand K. |
Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 35.2015, 13/14, p. 747-762
|
Subject: | service enhancements | customer preferences | customer values | cost estimates | financial accountability | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Dienstleistungssektor | Service industry | Kundenservice | Customer service | Konsumentenverhalten | Consumer behaviour |
-
Cronin, J. J., (2016)
-
Service relationship, service loop and service package examined in a logistics context
Mevel, Olivier, (2021)
-
Product customization and customer service costs : an empirical analysis
Kumar, Anuj, (2011)
- More ...
-
Sharma, Anand K., (2009)
-
Sharma, Anand K., (2009)
-
Sustainability of the Indian Railways Turnaround : A Stage Theory Perspective
Sharma, Anand K., (2012)
- More ...