Narrow search
Showing 1 - 3 of 3
Cover Image
An empirical study on consumer societalness and perception towards social responsibility activities of the corporation
Mandal, Kaushik; Banerjee, Sujata; Saha, Sharmistha - In: Paradigm : the journal of Institute of Management Technology 22 (2018) 1, pp. 46-64
Persistent link: https://www.econbiz.de/10012161078
Cover Image
Responsible marketing and its impact on business performance : a longitudinal study
Mandal, Kaushik; Banerjee, Sujata - In: Journal of nonprofit & public sector marketing 31 (2019) 2, pp. 115-138
Persistent link: https://www.econbiz.de/10012200003
Cover Image
An empirical comparison between societal expenditure and marketing expenditure on Bank's performance
Mandal, Kaushik; Banerjee, Sujata - In: Global business review 18 (2017) 2, pp. 509-523
Persistent link: https://www.econbiz.de/10011741297