Showing 1 - 10 of 4,680
of structural state-dependence in consumer demand. Auxiliary instruments and economically-motivated restrictions can … of several large consumer goods categories show that brand loyalty accounts for at least 10.8% but no more than 72.2% of …
Persistent link: https://www.econbiz.de/10015072935
Persistent link: https://www.econbiz.de/10012313181
Persistent link: https://www.econbiz.de/10014380440
Persistent link: https://www.econbiz.de/10014318725
Reputation ist als abstraktes Phänomen empirisch schwer zu erfassen; daher wird sie über den Umweg von sichtbaren Indikatoren gemessen. Eric Horster entwickelt ein Messinstrument, um die Komplexität des Reputationskonstruktes abbilden und dieses auf die Reiseentscheidung im Internet beziehen...
Persistent link: https://www.econbiz.de/10014016744
Persistent link: https://www.econbiz.de/10011496244
Persistent link: https://www.econbiz.de/10012548477
destination's goal progress information in advertising messages non-linearly influences tourists' motivation to visit the …Promoting a destination challenges tourism managers when potential visitors have mixed images. Extending Koo and … destination. A sample of 114 potential tourists was assigned randomly to scenarios employing a 2 (goal progress frame: to-date vs …
Persistent link: https://www.econbiz.de/10011050029
(TCL) with the main purpose of the antecedents of travel motivation toward Malaysia for Islamic tourism destination (MMITD … choose Malaysia as their Islamic tourism destination. This paper aims to implement the concept of the travel career ladder … Islamic tourism destination. Research limitations/implications The scope of this research paper is limited to TCL including …
Persistent link: https://www.econbiz.de/10014878658
-presentation motivation appears to have a significantly positive impact on travelers’ attitudes toward AR applications only for the highly …
Persistent link: https://www.econbiz.de/10014874235