Purpose – The purpose of this article is to outline a conceptual framework on mobile applications that support social interactions among users to warrant commercial viability of such applications. Design/methodology/approach – We build on the social network paradigm to propose an...

The prevalence of mobile applications has revived research interest in examining the issue of how commercial information (e.g., adverts) can be displayed to yield click-throughs. Mixed perspectives are proposed over whether or not adverts should be integrated into the primary media content. By...