Baines, Paul R.; Lewis, Barbara R.; Ingham, Bernard - In: Journal of Communication Management 3 (1999) 4, pp. 325-336
This paper explores the process used to communicate public policy in political campaigns. Empirical research has been … conducted into determining the voters' consideration of the importance of national political issues and the association of the … how political parties can position themselves on the basis of issue stances when targeting groups of voters. A model is …