Purpose – This paper aims to underline the effects of shopping value on customer satisfaction and to determine its antecedent variables. Design/methodology/approach – A qualitative survey through interviews with hypermarket customers was first carried out. It was followed by a quantitative...

During the recent decades, management research has paid a lot of attention to the importance of middle managers’ involvement and middle managers’ knowledge in the running of innovative organizations. This study is in line with a growing literature on the crucial role of middle managers in...

The atmosphere of a retail store is a powerful marketing tool for influencing consumer behavior to the benefit of the retailer. This article explores the case where consumers perceive the store environment as a manipulative tool in use by the retailer. This article hypothesizes that incongruent...