Yu, Ting; Rita, Paulo; Moro, Sérgio; Oliveira, Cristina - In: International Journal of Culture, Tourism and … 16 (2021) 1, pp. 321-336
Purpose Social media has become the main venue for users to express their opinions and feelings, generating a vast number of available and valuable data to be scrutinized by researchers and marketers. This paper aims to extend previous studies analyzing social media reviews through text mining...