Antecedents of acceptance of social networking sites in retail franchise and restaurant businesses
Jung Wan Lee, Michael Kwag, Rajasekhara Mouly Potluri
| Year of publication: |
February 2015
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| Authors: | Lee, Jung Wan ; Kwag, Michael ; Potluri, Rajasekhara Mouly |
| Published in: |
Journal of Asian finance, economics and business : JAFEB. - Seongnam, Gyeonggi, South Korea : Korea Distribution Science Association, ISSN 2288-4637, ZDB-ID 2897101-2. - Vol. 2.2015, 1, p. 29-36
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| Subject: | Retail franchise | Restaurant business | Social networking sites | Tangible assets | Intangible assets | Marketing promotion | Franchising | Gastronomie | Restaurant industry | Social Web | Social web | Einzelhandel | Retail trade | Soziales Netzwerk | Social network | Immaterielle Werte | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.13106/jafeb.2015.vol2.no1.29. [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011688362