//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Marketing in creative industri...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing
5,452
Marketing management
989
Marketingmanagement
967
Consumer behaviour
808
Marketing theory
808
marketing
748
Creative industries
663
Konsumentenverhalten
649
Kreativsektor
628
Marketingtheorie
542
Cultural sector
524
Kultursektor
524
Brand management
389
Innovation
388
Creativity
352
Markenführung
344
Kreativität
340
Relationship marketing
337
Theory
302
Beziehungsmarketing
296
Theorie
295
Online-Marketing
277
Advertising
274
Internet marketing
271
USA
250
Deutschland
238
Germany
236
Entrepreneurship
225
United Kingdom
217
Social Web
210
Social web
210
Welt
201
World
201
Entrepreneurship approach
191
United States
187
Market research
186
Management
178
Marktforschung
175
Unternehmensgründung
173
Business start-up
167
more ...
less ...
Online availability
All
Undetermined
Free
9,681
Type of publication
All
Article
5,826
Book / Working Paper
1,857
Journal
36
Other
15
Type of publication (narrower categories)
All
Article in journal
2,534
Aufsatz in Zeitschrift
2,534
research-article
1,234
Aufsatz im Buch
443
Book section
443
review-article
338
Aufsatzsammlung
303
conceptual-paper
219
review
199
Lehrbuch
143
case-report
140
Hochschulschrift
136
viewpoint
122
Collection of articles of several authors
94
Sammelwerk
94
Konferenzschrift
70
Textbook
57
non-article
50
Graue Literatur
44
Non-commercial literature
44
Conference paper
42
Konferenzbeitrag
42
Arbeitspapier
41
Working Paper
41
Case study
31
Fallstudie
31
Thesis
21
technical-paper
18
Festschrift
16
Handbook
15
Handbuch
15
Aufgabensammlung
11
Fallstudiensammlung
11
Ratgeber
8
Wörterbuch
8
Conference proceedings
6
Einführung
6
Systematic review
6
Übersichtsarbeit
6
Bibliografie enthalten
5
more ...
less ...
Language
All
English
6,382
German
896
Undetermined
455
French
6
Spanish
2
Croatian
1
Italian
1
Romanian
1
Turkish
1
more ...
less ...
Author
All
Bruhn, Manfred
43
Svensson, Göran
35
Tadajewski, Mark
30
Meffert, Heribert
29
Brown, Stephen
28
Hunt, Shelby D.
23
Kreutzer, Ralf T.
20
Maclaran, Pauline
17
Kirchgeorg, Manfred
16
Lim, Weng Marc
16
Ratten, Vanessa
16
Fillis, Ian
15
Layton, Roger A.
15
Kleinaltenkamp, Michael
14
Vrontis, Demetris
14
Grönroos, Christian
13
Kitchen, Philip J.
13
Kuß, Alfred
13
Wooliscroft, Ben
13
Bilgin, Mehmet Huseyin
12
Burmann, Christoph
12
Danis, Hakan
12
Gilmore, Audrey
12
Hausmann, Andrea
12
Lindgreen, Adam
12
Mogaji, Emmanuel
12
Vargo, Stephen L.
12
Adeola, Ogechi
11
Herbig, Paul
11
Kotler, Philip
11
Malhotra, Naresh K.
11
Moutinho, Luiz
11
Shaw, Eric H.
11
Unger, Fritz
11
Wilkinson, Ian F.
11
Zerres, Christopher
11
Brennan, Ross
10
Demir, Ender
10
Hinson, Robert
10
Lusch, Robert F.
10
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
127
Edward Elgar Publishing
36
OECD
22
IGI Global
15
Florida Atlantic University
12
Springer Gabler <Firma>
12
Springer International Publishing
12
Springer-Verlag GmbH
10
NetLibrary, Inc
9
Academy of Marketing Science
8
Technische Universität Braunschweig
7
De Gruyter Oldenbourg
6
Eurasia Business and Economics Society
6
C.E.P.R. Discussion Papers
5
Peter Lang GmbH
5
World Scientific Publishing Co. Pte. Ltd.
5
UVK Verlagsgesellschaft mbH
3
Uni-Taschenbücher GmbH
3
Academy of Marketing Science / Annual Conference <2017, Coronado, Calif.>
2
American Marketing Association
2
Elsevier
2
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
2
FOM-Hochschule für Oekonomie & Management
2
National Bureau of Economic Research
2
Palgrave Macmillan <Firma>
2
Springer VS
2
Standing Workgroup on Creative Industries <Veranstaltung> <2017, Frederiksberg>
2
Taylor and Francis
2
Trends in Business Communication <Veranstaltung> <8., 2020, Online>
2
World Marketing Congress <19., 2016, Paris>
2
AMS World Marketing Congress <22., 2019, Edinburgh>
1
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
1
Academy of Marketing Science / Annual Conference <2020, Online>
1
Academy of Marketing Science / Annual Conference <2021, Online>
1
Academy of Marketing Science / Annual Conference <2022, Monterrey>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Academy of Marketing Science / World Marketing Congress <2021, Online>
1
Academy of Marketing Science / World Marketing Congress <23., 2023, Canterbury>
1
Alfred P. Sloan School of Management
1
Apress L.P.
1
more ...
less ...
Published in...
All
European Journal of Marketing
522
SpringerLink / Bücher
446
Marketing Intelligence & Planning
224
Springer eBook Collection
156
Journal of business research : JBR
134
Management Science
132
Journal of Consumer Marketing
121
Springer eBook Collection / Business and Economics
96
Strategic Direction
82
International Journal of Bank Marketing
81
Journal of Business & Industrial Marketing
79
International Marketing Review
75
Journal of Product & Brand Management
73
Industrial marketing management : the international journal for industrial and high-tech firms
71
Journal of Historical Research in Marketing
66
Young Consumers
64
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
59
Management Decision
59
European Business Review
57
Journal of macromarketing
57
International Journal of Retail & Distribution Management
46
Marketing theory
45
Edward Elgar E-Book Archive
44
Qualitative Market Research: An International Journal
44
Journal of Research in Marketing and Entrepreneurship
43
Management science : journal of the Institute for Operations Research and the Management Sciences
42
AMS review : official publication of the Academy of Marketing Science
40
Lehrbuch
39
Journal of marketing education : JME
37
essentials
37
International Journal of Contemporary Hospitality Management
36
International Journal of Wine Marketing
35
Journal of marketing management : JMM ; journal of the Academy of Marketing
35
Journal of Services Marketing
33
Journal of historical research in marketing
33
The journal of business & industrial marketing
33
Journal of marketing management : MM
32
Springer eBook Collection / Business and Management
32
Journal of strategic marketing
29
Research
28
more ...
less ...
Source
All
ECONIS (ZBW)
4,905
Other ZBW resources
2,344
RePEc
436
BASE
33
USB Cologne (EcoSocSci)
14
OLC EcoSci
2
Showing
1
-
10
of
7,734
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Entrepreneurial
marketing
in creative art based businesses
Toghraee, Mohamad Taghi
;
Rezvani, Mehran
;
Mobaraki, …
- In:
International journal of management practice : IJMP
11
(
2018
)
4
,
pp. 448-464
Persistent link: https://www.econbiz.de/10011989054
Saved in:
2
Handbook on the experience economy
Sundbo, Jon
(
ed.
);
Sørensen, Flemming
(
ed.
)
-
2013
book will prove an invaluable resource to researchers and students in management,
marketing
, psychology and economics …
Persistent link: https://www.econbiz.de/10011851694
Saved in:
3
Transformation of the industry in a brand new normal : media, music, and performing arts
Tetik, Tuna
(
ed.
);
Sezgin, Bülent
(
ed.
); …
-
2022
Persistent link: https://www.econbiz.de/10012887452
Saved in:
4
Arts
marketing
during COVID-19 : a critical review and theoretical integration
Fillis, Ian
;
Lehman, Kim
;
Rentschler, Ruth
;
Lee, Boram
- In:
Arts and the market : AAM
13
(
2023
)
1
,
pp. 48-63
Persistent link: https://www.econbiz.de/10014343033
Saved in:
5
Cultural Entrepreneurship - Gründen in der Kultur- und Kreativwirtschaft
Hausmann, Andrea
(
ed.
);
Heinze, Anne
(
ed.
)
-
Viadrina Kulturmanagement Symposium <5., 2015, …
-
2017
Persistent link: https://www.econbiz.de/10011531027
Saved in:
6
Beyond the propaganda : a critique of the 2016 manifestos of the NDC in the NPP towards the creative arts in Ghana
Asare, Amos Darkwa
- In:
Journal of cultural management and cultural policy
7
(
2021
)
2
,
pp. 61-84
Persistent link: https://www.econbiz.de/10012873127
Saved in:
7
A heterodox re-reading of creative work : the diverse economies of Danish visual artists
Alacovska, Ana
;
Hansen, Trine Bille
- In:
Work, employment and society : a journal of the British …
35
(
2021
)
6
,
pp. 1053-1072
Persistent link: https://www.econbiz.de/10012795018
Saved in:
8
"Thriving instead of surviving" : a capability approach to geographical career transitions in the creative industries
Alacovska, Ana
;
Fieseler, Christian
;
Humborstad, Sut I. Wong
- In:
Human relations : towards the integration of the social …
74
(
2021
)
5
,
pp. 751-780
Persistent link: https://www.econbiz.de/10012485883
Saved in:
9
Understanding innovation in creative industries : knowledge bases and innovation performance in art restoration organisations
Miguel, Blanca de
;
Hervás-Oliver, José-Luis
;
Boix, Rafael
- In:
Innovation: organization & management : IOM
21
(
2019
)
3
,
pp. 421-442
Persistent link: https://www.econbiz.de/10012258017
Saved in:
10
Misfits, mavericks and mainstreams : drivers of innovation in the creative industries
Jones, Candace
;
Svejenova, Silviya
;
Pedersen, Jesper S.
; …
- In:
Organization studies : an international …
37
(
2016
)
6
,
pp. 751-768
Persistent link: https://www.econbiz.de/10011583175
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->