Marketing in creative industries : value, experience and creativity
Year of publication: |
2015
|
---|---|
Authors: | Troilo, Gabriele |
Publisher: |
Basingstoke [u.a.] : Palgrave Macmillan |
Subject: | Marketing | Marketingtheorie | Marketing theory | Kreativsektor | Creative industries | Kulturwirtschaft | Kulturindustrie |
Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
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Entrepreneurial marketing in creative art based businesses
Toghraee, Mohamad Taghi, (2018)
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Handbook on the experience economy
Sundbo, Jon, (2013)
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Handbook on the experience economy
Sundbo, Jon, (2013)
- More ...
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The role of unexpected market events in market creation strategies
Troilo, Gabriele, (2008)
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Marketing knowledge management : managing knowledge in market oriented companies
Troilo, Gabriele, (2006)
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Writing it up, writing it down: being reflexive in accounts of consumer behavior
Joy, Annamma, (2006)
- More ...