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1
The Devil might wear Prada, but Narcissus wears counterfeit Gucci! : how social adjustive functions influence counterfeit luxury purchases
Ngo, Liem Viet
;
Northey, Gavin
;
Tran, Quan
;
Septianto, Felix
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012132296
Saved in:
2
Perceptions of others, mindfulness, and brand experience in retail service setting
Ngo, Liem Viet
;
Northey, Gavin
;
Duffy, Sarah
;
Hoang Thi …
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 43-52
Persistent link: https://www.econbiz.de/10011598567
Saved in:
3
Less is more! : a pathway to consumer's transcendence
Duong, Trang Thi-Thuy
;
Ngo, Liem Viet
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253537
Saved in:
4
Hubristic pride & prejudice : the effects of hubristic pride on negative word-of-mouth
Septianto, Felix
;
Northey, Gavin
;
Chiew, Tung Moi
;
Ngo, …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
3
,
pp. 621-643
Persistent link: https://www.econbiz.de/10012494707
Saved in:
5
Transcending boundaries for the next new normal : editorial
Ngo, Liem Viet
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10012698459
Saved in:
6
Entrepreneurial orientation and social ties in transitional economies
Luu, Ngoc
;
Ngo, Liem Viet
- In:
Long range planning : LRP ; international journal of …
52
(
2019
)
1
,
pp. 103-116
Persistent link: https://www.econbiz.de/10011998225
Saved in:
7
Turning brand credibility into positive word-of-mouth : integrating the signaling and social identity perspectives
An, Jake
;
Diem Khac Xuan Do
;
Ngo, Liem Viet
;
Tran Ha …
- In:
The journal of brand management : an international journal
26
(
2019
)
2
,
pp. 157-175
Persistent link: https://www.econbiz.de/10012060056
Saved in:
8
Developing e-commerce marketing capabilities and efficiencies for enhanced performance in business-to-business export ventures
Gregory, Gary D.
;
Ngo, Liem Viet
;
Karavdic, Munib
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 146-157
Persistent link: https://www.econbiz.de/10012026170
Saved in:
9
Does humour travel? : advertising practices and audience effects in the United States and People's Republic of China
Gregory, Gary D.
;
Crawford, Heather J.
;
Lu, Lu
;
Ngo, …
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 957-978
Persistent link: https://www.econbiz.de/10012200362
Saved in:
10
When do-good meets empathy and mindfulness
Thi Nguyet Que Nguyen
;
Ngo, Liem Viet
; …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 22-29
Persistent link: https://www.econbiz.de/10012114111
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