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Personal and social usage : the origins of active customers and ways to keep them engaged
Lee, Clarence; Ofek, Elie; Steenburgh, Thomas J. - In: Management science : journal of the Institute for … 64 (2018) 6, pp. 2473-2495
Persistent link: https://www.econbiz.de/10011878929
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Exploring customer engagement in tourism : construct proposal and antecedents
Romero, Jaime - In: Journal of vacation marketing : an international journal 24 (2018) 4, pp. 293-306
Persistent link: https://www.econbiz.de/10011951593
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Influence of perceived usefulness and user generated content on consumer trust to make online purchase decision
Sahai, Pavitra; Gupta, Pratyush; Hungund, Sumukh - In: International journal of business excellence : IJBEX 32 (2024) 3, pp. 273-295
Persistent link: https://www.econbiz.de/10015060976
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Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.; Calder, Bobby J.; Kim, Su Jung; … - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
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The multi-actor perspective of engagement on social media
Shawky, Sara; Kubacki, Krzysztof; Dietrich, Timo; … - In: International journal of market research 64 (2022) 1, pp. 19-37
Persistent link: https://www.econbiz.de/10012794295
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Influence of customer relationship management on customer behaviour, a moderating role of social media in bank and financial institutions
Baral, Pramis; Shrestha, Binod Krishna - In: International journal of electronic customer … 12 (2019) 2, pp. 75-96
Persistent link: https://www.econbiz.de/10012253371
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Seeding, referral, and recommendation : creating profitable word-of-mouth programs
Haenlein, Michael; Libai, Barak - In: California management review 59 (2017) 2, pp. 68-91
Persistent link: https://www.econbiz.de/10011697206
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Interactivity, engagement, trust, purchase intention and word-of-mouth : a moderated mediation study
Liao, Shu-Hsien; Chung, Yu-Chun; Chang, Wen-Jung - In: International journal of services technology and management 25 (2019) 2, pp. 116-137
Persistent link: https://www.econbiz.de/10012101573
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Online engagement among restaurant customers : the importance of enhancing flow for social media users
Kim, Bomin; Yoo, Myongjee; Yang, Wan - In: Journal of hospitality & tourism research : JHTR ; the … 44 (2020) 2, pp. 252-277
Persistent link: https://www.econbiz.de/10012201342
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Customer complaint behaviour (CCB) in the retail sector : why do customers voice their complaints on Facebook?
Mein, Xiang Ying; Bagaas, Ingrid K.; Relling, Erling K. L. - In: The international review of retail, distribution and … 29 (2019) 1, pp. 63-78
Persistent link: https://www.econbiz.de/10012208244