Carvalho de Mesquita, José Marcos; Kivenzor, Gregory J.; … - In: International Journal of Emerging Markets 17 (2021) 9, pp. 2420-2443
Purpose: The purpose of this study is to propose an integrated approach to diverse and convoluted types of consumption. The new theoretical framework represents composite types of tangible and intangible consumption contributing to consumer life satisfaction (LS) in EMs....