Cultural dynamics and marketing strategies for emerging markets : characterization of group subcultures and consumption preferences
Year of publication: |
December 2015
|
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Authors: | Kivenzor, Gregory J. |
Published in: |
AMS review : official publication of the Academy of Marketing Science. - New York : Springer, ISSN 1869-814X, ZDB-ID 2651955-0. - Vol. 5.2015, 3/4, p. 142-158
|
Subject: | Marketing theory | Cross-cultural research | Emerging markets | Globalization | International marketing | Cultural transition | Dynamic changes | Consumer psychology | Taxonomy | Typology | Cultural dimensions | Internationales Marketing | Schwellenländer | Emerging economies | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity | Marketingmanagement | Marketing management | Nationalkultur | National culture | Globalisierung |
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