//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Segmentation
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing management
3,945
Marketingmanagement
3,750
Market segmentation
1,265
Consumer behaviour
1,214
Konsumentenverhalten
1,103
Marketing
911
Marktsegmentierung
704
Relationship marketing
662
Beziehungsmarketing
642
Brand management
607
Markenführung
590
Online-Marketing
503
Internet marketing
493
Firm performance
466
Unternehmenserfolg
466
Innovation
332
Social Web
316
Social web
316
Theory
311
Theorie
309
Strategisches Management
301
Strategic management
277
Brand image
269
Markenimage
266
KMU
257
SME
257
Marketing strategy
254
International marketing
244
Advertising
217
Internationales Marketing
216
Market orientation
214
USA
209
Brand
197
Werbung
196
Markenartikel
188
Innovationsmanagement
185
United States
180
Innovation management
179
Lieferantenmanagement
173
Supplier relationship management
173
more ...
less ...
Online availability
All
Undetermined
Free
2,574
Type of publication
All
Article
4,414
Book / Working Paper
918
Journal
3
Type of publication (narrower categories)
All
Article in journal
3,221
Aufsatz in Zeitschrift
3,221
research-article
508
Aufsatz im Buch
342
Book section
342
Aufsatzsammlung
123
Lehrbuch
90
review-article
80
Hochschulschrift
74
Arbeitspapier
49
Graue Literatur
49
Non-commercial literature
49
Working Paper
49
conceptual-paper
49
review
47
Collection of articles of several authors
41
Sammelwerk
41
Conference paper
40
Konferenzbeitrag
40
case-report
35
Textbook
34
Case study
25
Fallstudie
25
Konferenzschrift
18
Thesis
18
viewpoint
16
non-article
12
Handbook
7
Handbuch
7
Conference proceedings
4
Fallstudiensammlung
4
Bibliografie enthalten
3
Bibliography included
3
Einführung
3
Guidebook
3
Ratgeber
3
technical-paper
3
Bibliografie
2
Festschrift
2
Glossar enthalten
2
more ...
less ...
Language
All
English
4,793
German
433
Undetermined
113
Author
All
Bruhn, Manfred
19
Hinson, Robert
16
Adeola, Ogechi
15
Dibb, Sally
13
Dolnicar, Sara
13
Kirchgeorg, Manfred
13
Homburg, Christian
12
Kuß, Alfred
12
Kruger, Martinette
11
Burmann, Christoph
10
Gilmore, Audrey
10
Hunt, Shelby D.
10
Kitchen, Philip J.
10
Melewar, T. C.
10
Morgan, Neil A.
10
Ozuem, Wilson
10
Reinecke, Sven
10
Crick, Dave
9
Di Benedetto, C. Anthony
9
Esch, Franz-Rudolf
9
Foroudi, Pantea
9
Kleinaltenkamp, Michael
9
Ko, Eunju
9
Kumar, V.
9
Lindgreen, Adam
9
Meffert, Heribert
9
Ratten, Vanessa
9
Rundle-Thiele, Sharyn
9
Tomczak, Torsten
9
Blankson, Charles
8
Chen, Jing
8
Crick, James M.
8
Langner, Tobias
8
Moschis, George P.
8
Palmatier, Robert W.
8
Paul, Justin
8
Pitt, Leyland F.
8
Rajagopal
8
Saayman, Melville
8
Simkin, Lyndon
8
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
60
IGI Global
14
C.E.P.R. Discussion Papers
13
OECD
12
NetLibrary, Inc
8
De Gruyter Oldenbourg
7
Edward Elgar Publishing
6
Springer-Verlag GmbH
4
National Bureau of Economic Research
3
Springer Gabler <Firma>
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
2
Palgrave Macmillan <Firma>
2
Springer International Publishing
2
UVK Verlagsgesellschaft mbH
2
Uni-Taschenbücher GmbH
2
World Scientific Publishing Co. Pte. Ltd.
2
AMS World Marketing Congress <22., 2019, Edinburgh>
1
Academy of Marketing Science
1
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
1
Academy of Marketing Science / World Marketing Congress <23., 2023, Canterbury>
1
Akademische Marketinggesellschaft e.V
1
American Marketing Association
1
Berkeley Electronic Press
1
Chartered Institute of Marketing.
1
Freie Universität Berlin
1
Global Marketing Conference <2023, Seoul>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
IC-SIM <6., 2017, Paphos>
1
ICORIA <14., 2015, London>
1
Institute for the Study of Business Markets
1
Interdisziplinäres Symposium der Forschungskooperation Europäische Kulturen in der Wirtschaftskommunikation (EUKO) <13., 2013, Eichstätt>
1
International Conference on E-Business and Applications <10., 2024, Singapore; Online>
1
International Conference on Information and Communication Technologies in Tourism <(1999 :Innsbruck, Austria)>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Strategic Innovative Marketing <5., 2016, Athen>
1
International Conference on Strategic Innovative Marketing and Tourism <10., 2023, United States of the Ionian Islands>
1
International Energy Agency
1
Organisation for Economic Co-operation and Development
1
Peter Lang GmbH
1
Stereotypen und Wissensrepräsentationen in Marketing und Werbung <Veranstaltung> <2015, Darmstadt>
1
more ...
less ...
Published in...
All
SpringerLink / Bücher
224
Journal of business research : JBR
194
European Journal of Marketing
144
Industrial marketing management : the international journal for industrial and high-tech firms
140
Marketing Intelligence & Planning
117
Journal of Consumer Marketing
85
Journal of strategic marketing
83
Journal of retailing and consumer services
76
Springer eBook Collection
74
Journal of the Academy of Marketing Science
49
The journal of business & industrial marketing
49
Springer eBook Collection / Business and Economics
46
International Marketing Review
42
International Journal of Bank Marketing
41
Journal of marketing communications
40
European journal of marketing : EJM
39
Marketing intelligence & planning
34
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
AMS review : official publication of the Academy of Marketing Science
28
International review on public and non-profit marketing
28
The journal of brand management : an international journal
28
Journal of marketing
27
Journal of marketing management : JMM ; journal of the Academy of Marketing
26
Journal of Services Marketing
25
Journal of Product & Brand Management
24
Journal of marketing analytics : JMA
24
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
24
Management science : journal of the Institute for Operations Research and the Management Sciences
24
The journal of product & brand management
24
International journal of internet marketing and advertising : IJIMA
23
Journal of Business & Industrial Marketing
23
Journal of business-to-business marketing
23
Business horizons
22
International Journal of Contemporary Hospitality Management
22
International marketing review
22
Strategic Direction
22
Asia Pacific journal of marketing and logistics
21
Discussion paper / Centre for Economic Policy Research
21
Journal of global marketing
21
Lehrbuch
21
more ...
less ...
Source
All
ECONIS (ZBW)
4,464
Other ZBW resources
757
RePEc
113
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
5,335
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Competing with customer returns policies
Chen, Jing
;
Chen, Bintong
- In:
International journal of production research
54
(
2016
)
7/8
,
pp. 2093-2107
Persistent link: https://www.econbiz.de/10011495809
Saved in:
2
Niche sport sponsorship : providing the target market sponsors want?
Greenhalgh, Greg
;
Martin, Tiesha
;
Smith, Allison
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
2
,
pp. 111-121
Persistent link: https://www.econbiz.de/10012630750
Saved in:
3
A classified afvertisement framework to support niche and other targeted markets
Bodenmiller, Adam E.
;
Shaout, Adnan K.
;
Tyankov, Zhivko V.
- In:
International journal of enterprise information systems …
12
(
2016
)
3
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011592039
Saved in:
4
Adolescents' market segmentation : using CSI as a tool
Singh, Rashmi
;
Singh, Janmejay
- In:
Vision : the journal of business perspective
21
(
2017
)
4
,
pp. 425-435
Persistent link: https://www.econbiz.de/10011833632
Saved in:
5
WRC Auto Sendirian Berhad : potential to survive after crisis
Jihad Mohammad
;
Farzana Quoquab
- In:
Asian journal of management cases
16
(
2019
)
2
,
pp. 149-161
Persistent link: https://www.econbiz.de/10012134876
Saved in:
6
Just how prepared are you? : an application of marketing segmentation and theory of planned behavior for disaster preparation
Daellenbach, Kate
;
Parkinson, Joy
;
Krisjanous, Jayne
- In:
Journal of nonprofit & public sector marketing
30
(
2018
)
4
,
pp. 413-443
Persistent link: https://www.econbiz.de/10011956575
Saved in:
7
Trend-chasing versus minimalism : selling fewer, better products to fashion-sensitive customers
Jalili, Monire
;
Pangburn, Michael S
;
Yazdani, Alireza
- In:
Production and operations management : the flagship …
33
(
2024
)
4
,
pp. 922-942
Persistent link: https://www.econbiz.de/10014576915
Saved in:
8
Will there be disruptive innovation? : identifying profitable niche segments and product designs for small- and medium-sized companies and startups
Choi, Hyunhong
;
Ahn, Joongha
;
Woo, JongRoul
- In:
IEEE transactions on engineering management : EM
69
(
2022
)
5
,
pp. 2057-2072
Persistent link: https://www.econbiz.de/10013431078
Saved in:
9
Freemium marketing : use of demand-side research in market segmentation strategy
Sciglimpaglia, Donald
;
Raafat, Feraidoon
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 667-690
Persistent link: https://www.econbiz.de/10013492880
Saved in:
10
Market segmentation trees
Aouad, Ali
;
Elmachtoub, Adam N.
;
Ferreira, Kris Johnson
; …
- In:
Manufacturing & service operations management : M & SOM
25
(
2023
)
2
,
pp. 648-667
Persistent link: https://www.econbiz.de/10014302168
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->