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Debt out of control : the links between self-control, compulsive buying, and real debts

Achtziger, Anja; Hubert, Marco; Kenning, Peter; Raab, … - In: Journal of economic psychology : research in economic … 49 (2015), pp. 141-149

Persistent link: https://www.econbiz.de/10011506154

Flag up! – Flagship products as important drivers of perceived brand innovativeness

Hubert, Marco; Florack, Arnd; Gattringer, Rafael; … - In: Journal of business research : JBR 71 (2017), pp. 154-163

Persistent link: https://www.econbiz.de/10011622539

It's about the process, not the result : an fMRI approach to explore the encoding of explicit and implicit price information

Linzmajer, Marc; Hubert, Anita Mirja; Hubert, Marco - In: Journal of economic psychology : research in economic … 86 (2021), pp. 1-20

Persistent link: https://www.econbiz.de/10013252977

Exploring the individual : an empirical investigation of interrelationships between dimensions of absorptive capacity

Prexl, Katja-Maria; Hubert, Marco; Hubert, Mirja; … - In: International journal of innovation management 24 (2020) 5, pp. 2050077-1-2050077-29

Persistent link: https://www.econbiz.de/10012271461

Acceptance of smartphone-based mobile shopping : mobile benefits, customer characteristics, perceived risks, and the impact of application context

Hubert, Marco; Blut, Markus; Brock, Christian; … - In: Psychology & marketing 34 (2017) 2, pp. 175-194

Persistent link: https://www.econbiz.de/10011638741

Are we a growing a green generation? : exploring young people's pro-environmental orientation over time

Grønhøj, Alice; Hubert, Marco - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 9/10, pp. 844-865

Persistent link: https://www.econbiz.de/10013362109

Driving marketing outcomes through social media-based customer engagement

Kulikovskaja, Viktorija; Hubert, Marco; Grunert, Klaus G.; … - In: Journal of retailing and consumer services 74 (2023), pp. 1-15

Persistent link: https://www.econbiz.de/10014365051

Trust me if you can – neurophysiological insights on the influence of consumer impulsiveness on trustworthiness evaluations in online settings

Hubert, Marco; Hubert, Mirja; Linzmajer, Marc; Riedl, René - In: European Journal of Marketing 52 (2018) 1/2, pp. 118-146

Purpose: The purpose of this study is to examine how consumer personality trait impulsiveness influences trustworthiness evaluations of online-offers with different trust-assuring and trust-reducing elements by measuring the brain activity of consumers. Shoppers with high degrees of...

Persistent link: https://www.econbiz.de/10012068007

Marketing weiter denken?! : sechs Postulate

Kenning, Peter - In: Marketing Weiterdenken : Zukunftspfade für eine …, (pp. 91-110). 2020

Persistent link: https://www.econbiz.de/10012301105

Paradoxien des Verbraucherverhaltens : verbraucherpolitische Implikationen

Kenning, Peter - In: Paradoxien des Verbraucherverhaltens : Dokumentation …, (pp. 115-131). 2019

Persistent link: https://www.econbiz.de/10011974546

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