Flag up! – Flagship products as important drivers of perceived brand innovativeness
Marco Hubert, Arnd Florack, Rafael Gattringer, Tim Eberhardt, Ellen Enkel, Peter Kenning
| Year of publication: |
February 2017
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|---|---|
| Authors: | Hubert, Marco ; Florack, Arnd ; Gattringer, Rafael ; Eberhardt, Tim ; Enkel, Ellen ; Kenning, Peter |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 71.2017, p. 154-163
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| Subject: | Perceived brand innovativeness | Flagship product | Brand image | Typicality | Innovation management | Brand management | Markenführung | Markenimage | Innovation | Innovationsmanagement | Konsumentenverhalten | Consumer behaviour | Produktentwicklung | New product development |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2016.09.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011622539