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Consumers and brands across the globe : research synthesis and new directions

Gürhan-Canli, Zeynep; Sarıal-Abi, Gülen; Hayran, Ceren - In: Journal of international marketing 26 (2018) 1, pp. 96-117

Persistent link: https://www.econbiz.de/10011848807

Customer-based brand equity in a technologically fast-paced, connected, and constrained environment

Gürhan-Canli, Zeynep; Hayran, Ceren; Sarial-Abi, Gülen - In: AMS review : official publication of the Academy of … 6 (2016) 1/2, pp. 23-32

Persistent link: https://www.econbiz.de/10011741474

Are 1-endings the new 9-endings? : an alternative for generating price discount perceptions

Dogerlioglu-Demir, Kivilcim; Akpinar, Ezgi; … - In: Journal of retailing and consumer services 66 (2022), pp. 1-11

Persistent link: https://www.econbiz.de/10013209663

The effect of self-concept clarity on discretionary spending tendency

Sarial-Abi, Gülen; Gürhan-Canli, Zeynep; Yoon, Yeosun - In: International journal of research in marketing : IJRM ; … 33 (2016) 3, pp. 612-623

Persistent link: https://www.econbiz.de/10011596997

Technology adoption at the BOP markets : insights from Turk Telekom's focus on inclusive business

Yurdakul Şahin, Dicle; Müftügil Yalçın, Seda; … - In: Sustainability in a digital world : new opportunities …, (pp. 225-239). 2017

Persistent link: https://www.econbiz.de/10012208650

Impact of social media brand blunders on brand trust and brand liking

Hayran, Ceren; Ceylan, Melis - In: International journal of market research 65 (2023) 4, pp. 466-483

Persistent link: https://www.econbiz.de/10014322092

Effect of Regulatory Focus on Selective Information Processing

Yoon, Yeosun; Sarial-Abi, Gülen; Gürhan-Canli, Zeynep - In: Journal of Consumer Research 39 (2012) 1, pp. 93-93

Individuals tend to selectively rely on information consistent with their attitudes or decisions. In this research, we examine the possibility that regulatory focus influences selective information processing. We find that individuals selectively rely on information consistent with their...

Persistent link: https://www.econbiz.de/10011010720