Purpose – This paper aims to explore the role played by food brands within children’s peer groups when they have a meal together. Design/methodology/approach – Sixty-four elementary-aged children participated in one of ten organized snack times (five with unbranded products, five with...

Purpose – Research on consumer socialisation emphasises the role played by different agents as well as the influence of the context in which socialisation takes place. As part of the fight against obesity, this study on the nutritional learning of children seeks to focus specifically on social...

Purpose – Drawing on Bronfenbrenner's ecological model, this research aims to investigate the interweaving of the socialization systems within which children learn eating practices, in order to open up new paths to build prevention and care programs against childhood obesity....

Purpose – The aim of this paper is, by using a semiotic approach to marketing, to evaluate the role of color and its influence on the choice behavior of children with regard to products where flavor is represented by color. Design/methodology/approach – The study was carried out as an...

Purpose – Brands that target children frequently use a brand character to improve children's recall and recognition and to develop a relationship with young consumers. This paper aims to explore the reasons why marketers use brand characters to target children and how children perceive and...

Purpose: The purpose of this paper is to provide a better understanding of what well-being means to children in the food context and to formulate recommendations about the way food retailers may take actions to promote children’s food well-being (FWB). Design/methodology/approach: A...

Purpose: A product colour plays an important role in consumers’ preferences. The purpose of this paper is to highlight the impact of the three-dimensional character of colour (brightness, saturation and vividness) on children’s behaviour towards a food product and as a source of well-being....