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Which sport sponsorships most impact sponsor CSR image?
Plewa, Carolin
;
Carrillat, François A.
;
Mazodier, Marc
; …
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 796-815
Persistent link: https://www.econbiz.de/10011529666
Saved in:
2
Managing governmental business relationships : the impact of organisational culture difference and compatibility
Lu, Vinh Nhat
;
Plewa, Carolin
;
Ho, Joanne
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 93-100
Persistent link: https://www.econbiz.de/10011484689
Saved in:
3
Reputation in higher education : a fuzzy set analysis of resource configurations
Plewa, Carolin
;
Ho, Joanne
;
Conduit, Jodie
;
Karpen, Ingo O.
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3087-3095
Persistent link: https://www.econbiz.de/10011507926
Saved in:
4
Engagement-driven institutionalization in market shaping : synchronizing and stabilizing collective engagement
Kleinaltenkamp, Michael
;
Conduit, Jodie
;
Plewa, Carolin
; …
- In:
Industrial marketing management : the international …
99
(
2021
),
pp. 69-78
Persistent link: https://www.econbiz.de/10013206389
Saved in:
5
Guest editorial: service marketing and the winds of change
Finsterwalder, Jörg
;
Plewa, Carolin
- In:
Journal of service theory and practice
32
(
2022
)
2
,
pp. 101-104
Persistent link: https://www.econbiz.de/10013190849
Saved in:
6
Composing markets : a framework of intentionality in market-shaping
Hawa, Joelle
;
Baker, Jonathan
;
Plewa, Carolin
- In:
Journal of business research : JBR
121
(
2020
),
pp. 47-57
Persistent link: https://www.econbiz.de/10012417315
Saved in:
7
The dynamics of managing evolving university-industry linkages
Plewa, Carolin
;
Rampersad, Giselle
;
Ho, Joanne
- In:
Developing engaged and entrepreneurial universities : …
,
(pp. 127-148)
.
2019
Persistent link: https://www.econbiz.de/10012127127
Saved in:
8
The role of experience of academics in university engagement : looking at university-industry linkages
Korff, Nisha
;
Plewa, Carolin
;
Baaken, Thomas
- In:
Developing engaged and entrepreneurial universities : …
,
(pp. 213-229)
.
2019
Persistent link: https://www.econbiz.de/10012127147
Saved in:
9
Business actor engagement : foundations, developments and opportunities
Conduit, Jodie
;
Karpen, Ingo O.
;
Plewa, Carolin
; …
- In:
Industrial marketing management : the international …
80
(
2019
),
pp. 1-3
Persistent link: https://www.econbiz.de/10012064204
Saved in:
10
Collective engagement in organizational settings
Kleinaltenkamp, Michael
;
Karpen, Ingo O.
;
Plewa, Carolin
; …
- In:
Industrial marketing management : the international …
80
(
2019
),
pp. 11-23
Persistent link: https://www.econbiz.de/10012064211
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