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Communicating a key benefit claim creatively and effectively through five conveyor properties

Althuizen, Niek - In: Psychology & marketing 34 (2017) 1, pp. 5-18

Persistent link: https://www.econbiz.de/10011637190

Brand activism : does courting controversy help or hurt a brand?

Mukherjee, Sourjo; Althuizen, Niek - In: International journal of research in marketing : IJRM ; … 37 (2020) 4, pp. 772-788

Persistent link: https://www.econbiz.de/10012494715

Crowdsourcing ideas using product prototypes : the joint effect of prototype enhancement and the product design goal on idea novelty

Althuizen, Niek; Chen, Bo - In: Management science : journal of the Institute for … 68 (2022) 4, pp. 3008-3025

Persistent link: https://www.econbiz.de/10013368363

Revisiting Berlyne's inverted U‐shape relationship between complexity and liking : The role of effort, arousal, and status in the appreciation of product design aesthetics

Althuizen, Niek - In: Psychology & Marketing 38 (2021) 3, pp. 481-503

Persistent link: https://www.econbiz.de/10012535684

The relative performance of different methods for selecting creative marketing personnel

Althuizen, Niek - In: Marketing Letters 23 (2012) 4, pp. 973-985

Despite an increasing need for creativity in all corners of business, the spotlight of most recruitment and selection procedures has not shifted accordingly. Measures of creative ability that are to be used in practice should preferably be brief and operationally valid in the small and...

Persistent link: https://www.econbiz.de/10010867883

The effects of exposure to others' ideas and their ratings on online crowdsourcing platforms on the quantity and novelty of subsequently generated ideas

Chen, Bo; Althuizen, Niek - In: The journal of product innovation management : an … 39 (2022) 5, pp. 643-661

Persistent link: https://www.econbiz.de/10013465326

Careers in context : An international study of career goals as mesostructure between societies' career‐related human potential and proactive career behaviour

Andresen, Maike; Apospori, Eleni; Gunz, Hugh; Suzanne, … - In: Human Resource Management Journal 30 (2019) 3, pp. 365-391

Persistent link: https://www.econbiz.de/10012190267

The HR lady is on board : Untangling the link between HRM's feminine image and HRM's board representation

Reichel, Astrid; Scheibmayr, Isabella; Brandl, Julia - In: Human Resource Management Journal 30 (2019) 4, pp. 586-603

Persistent link: https://www.econbiz.de/10012190276

“#Australia in the morning, #Thailand by midday, #America in the afternoon”

Ellmer, Markus; Reichel, Astrid; Naderer, Sebastian T. - In: International Journal of Manpower 42 (2020) 1, pp. 79-94

Purpose: The purpose of this paper is to generate insights into how multinational companies (MNCs) promote global mobility in their Employer Branding (EB) messages on Facebook. Design/methodology/approach: The authors analyzed 13.340 EB messages found on the Facebook career pages of 30 major...

Persistent link: https://www.econbiz.de/10012276082

Mind the channel! An affordance perspective on how digital voice channels encourage or discourage employee voice

Ellmer, Markus; Reichel, Astrid - In: Human Resource Management Journal 31 (2020) 1, pp. 259-276

Persistent link: https://www.econbiz.de/10012280736