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Communicating the stakeholder engagement process : A cross‐country analysis in the tourism sector

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Consumer preference, satisfaction, and intentional behavior : investigating consumer attitudes for branded or unbranded products

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Stakeholder engagement in the hospitality industry : an analysis of communication in SMEs and large hotels

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La brand experience nelle strategie commerciali delle imprese vitivinicole

Fait, Monica; Iazzi, Antonio; Scorrano, Paola - In: ECONOMIA E DIRITTO DEL TERZIARIO 2014/2 (2014) 2, pp. 285-304

Premessa. Il settore vinicolo italiano, ambito importante del Made in Italy, deve affrontare nuove sfide di mercato per via del rinnovato scenario competitivo in cui coesistono differenti contesti di produzione e consumo. Obiettivi. Il lavoro intende analizzare le determinanti di scelta del...

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